By Phyllis Deane; Jessica Kuper
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1977), Current Issues in Accounting, Oxford. W. T. (1979), Accounting for Economic Events, Houston. See also: capital consumption; stock-flow analysis. Advertising Advertising is a way of drawing attention to goods offered for sale. Its aim may include the enhancing of a reputation as well as inducing immediate purchase, for example, political and charitable advertising, announcement of corporate trading results, and the sponsorship of sports or cultural events. ADVERTISING 7 Media employed include journals, newspapers, television, radio, cinema, bill hoardings and direct mail.
Registered salaries fail to take into account the various fringe benefits such as free telephone, free meals and travel perks, while, at the lower end of the income scale, people often receive unrecorded payments. This also applies to production, national income and the economic growth rate, where official estimates fall below the actual. The black economy has always existed, but there are strong indications, supported by econometric research in Europe and the US, that it has grown from a marginal phenomenon to a major feature of modern welfare states only since World War II.
The DAC (Development Assistance Committee of the OECD, the Organization for Economic Cooperation and Development in Paris) makes a valiant attempt to combine all these different aspects of concessionality into one single calculation of the grant element. However, such calculations are subject to the objection that the grant element in aid from the donor’s point of view may differ from that from the recipient’s point of view. In DAC aid in 1981, some 75 per cent was direct grants and the loans had a 58 per cent grant element, resulting in an ‘overall grant element’ for total aid of 89 per cent.
A Lexicon of economics by Phyllis Deane; Jessica Kuper