Durham Medical Books > Economy > New PDF release: All Brands are not created equal. Best Global Brands 2007

New PDF release: All Brands are not created equal. Best Global Brands 2007

Interbrand is overjoyed to once more submit our annual score of the easiest international manufacturers by way of model price, in co-operation with BusinessWeek magazine.We're proud that over the process the previous decade our greatest worldwide manufacturers examine has turn into the barometer of profitable model administration. The environments during which manufacturers function, and the demanding situations and possibilities they face, have replaced dramatically in this time; even though, we think the only consistent has been the concept model has the facility to create major monetary price for the company it serves, and that we will degree the created price.

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Extra info for All Brands are not created equal. Best Global Brands 2007

Sample text

Red Cross – As a not-for-profit, it’s not possible to value the brand based on an earnings model. This would be true of other global not-for-profit brands such as Greenpeace, National Geographic or Unicef. It is however possible to assess the financial value of such brands but using a different kind of model. Mars – This is a privately held and highly secretive organization. Other privately held brands such as IKEA are included since appropriate financial data are publicly available. Within certain large industry sectors there are no brands that appear on the list.

Financial Analysis Our approach to valuation starts by forecasting the current and future revenue specifically attributable to the branded products. The cost of doing business (operating costs, taxes) and intangibles such as patents and management strength are subtracted to assess what portion of those earnings is due to the brand. All financial analysis is based on publicly available company information. Interbrand culls from a range of analysts’ reports to build a consensus estimate for financial reporting.

Brand Strength Analysis = Discount rate BRAND VALUE Best Global Brands 2007 45 5. WHY THE RANKING IS IMPORTANT Significance of the ranking The Best Global Brands study provides a brand value that is a top-line measure of economic performance driven by the brand, stating what the brand is worth overall and among competitors. Brand value brings to marketing what “revenue goals” or “financial hurdle rates” bring to other aspects of the business. The payoff comes when one looks behind the number – a single number only tells you so much.

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All Brands are not created equal. Best Global Brands 2007

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