By Chordia, Sarkar
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Additional info for An Empirical Analysis Of Stock And Bond Market Liquidity
Companies need to set up an efficient complaints handling process. Pricing strategy There is a need to understand the aims of the pricing strategy before assessing whether it is the right one. n Is the aim market penetration or market skimming? n Is the profit target survival or optimisation? What does a price suggest about quality? n A pricing strategy needs to take into account three factors: demand, cost and competition. e. price–volume) and cost. It also affects profit via the mechanism of price elasticity.
It also affects profit via the mechanism of price elasticity. Price elasticity is specific to product categories and varies over time. n It is not always as simple as saying spend more on the profitable lines and get rid of the unprofitable ones. There are a number of other factors to take into account. n Sharing of overheads – By removing unprofitable lines, the fixed costs will be shared between fewer lines hence affecting the profitability of the remaining lines. n Impact on relative marketing overhead – If more is spent on the more profitable lines, then a greater proportion of the marketing overheads should be allocated to these lines, with the result that they become less profitable, so we should be spending less on them.
The dimensions of quality that matter to them, that is, what and how important are the attributes on which they are assessing competitive offerings? 2. How do our products and our competitors rate on each of these attributes? 3. What are their perceptions of price? 4. What price/quality combinations are most valued by customers? Promotion n The promotional mix can be divided into its separate elements and analysed separately or amalgamated and viewed holistically. n We need to determine firstly what we are trying to achieve.
An Empirical Analysis Of Stock And Bond Market Liquidity by Chordia, Sarkar